Customer Engagement
Couple of days back I visited a local salon who always do something different during the christmas – last year they had a raffle for iPads and other giveaways and this year they are giving away fashion...
View ArticlePower of Yelp
In today’s connected world there are many tools that a small business can use and one of them being Yelp. It is one of those sites where a customer reaches out to before heading out a restaurant or...
View ArticleCustomer Behavior in Mobile World
I came across an interesting piece of study done by Google & Nielsen about how consumers behave when using smartphones. The topic of the discussion was what are smartphones being used for, where...
View ArticleApril 1st – Fools Day or Marketing Opportunity
I have come across many companies that create hype around April 1st and they do spend quite bit of resources around it. For example Google with Motion Gmail, Bing changing their home page. Now these...
View ArticleHow to Justify Social Media for Small Businesses?
In one of my pins I showcased how social media is exploding – 1.2B likes in a day, 400M tweets, 10M Linkedin endorsements and this is on a daily basis –...
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